Boosting Visibility for a Fitness Equipment Seller
Background
A fitness equipment seller was struggling with low visibility and stagnant sales, averaging around $15,000 per month. They needed a strategy to enhance their product presence on Amazon.
Our Comprehensive Audit
We conducted a detailed audit focusing on:
- Listing Audit: Assessed product descriptions and images for optimization.
- PPC Audit: Reviewed advertising campaigns for effectiveness.
- Price Analysis: Compared pricing strategies with competitors.
Key Issues Identified
- Listings were not optimized for high-traffic keywords.
- PPC campaigns were underperforming due to poor targeting and budget allocation.
- Product images lacked appeal and did not showcase features effect
The Strategy Behind the Transformation
We implemented the following action steps:
- Keyword Optimization: Enhanced product listings with high-volume keywords.
- PPC Restructuring: Reorganized campaigns for better targeting and budget distribution.
- Visual Enhancements: Improved product images to attract more customers.
Results
- Increased monthly sales by 40%, reaching $21,000 within the first month.
- Improved product visibility, resulting in a 30% increase in impressions.
- Reduced ACOS from 35% to 28%.
Meeting with Bilal Akhtar
Personally connect with us to discuss your business growth opportunities.