Increasing Sales for a Health Supplement Brand
Background
A health supplement brand was struggling with low revenue and profit margins, averaging $10,000 per month. They faced challenges such as high competition and low brand awareness.
Our Comprehensive Audit
We conducted a detailed audit focusing on:
- Listing Audit: Reviewed product titles, descriptions, and images for optimization.
- PPC Audit: Analyzed existing advertising campaigns for performance and budget allocation.
- Price Analysis: Compared pricing strategies with competitors.
Key Issues Identified
- Listings lacked effective keyword integration for search visibility.
- PPC campaigns were not optimized for high-converting keywords.
- Promotional strategies were underutilized, limiting customer engagement.
The Strategy Behind the Revenue Surge
We implemented the following action steps:
- Listing Optimization: Enhanced product titles and descriptions with high-volume keywords.
- Targeted Advertising: Launched PPC campaigns targeting health-conscious consumers.
- Promotional Strategies: Implemented limited-time promotions to drive urgency.
Results
- Achieved a 50% surge in revenue within one month, raising monthly sales to $15,000.
- Reduced Average Total Advertising Cost of Sales (TACOS) from 30% to 25%.
- Increased keyword rankings for relevant terms, enhancing overall search visibility.
Meeting with Bilal Akhtar
Personally connect with us to discuss your business growth opportunities.