Launching a New Product Line for a Home Goods Brand
Background
A home goods brand sought our expertise to launch a new line of eco-friendly products on Amazon. They faced challenges in generating initial sales and visibility.
Our Comprehensive Audit
We conducted a thorough audit focusing on:
- Listing Audit: Evaluated product descriptions and images for optimization.
- PPC Audit: Reviewed advertising campaigns for effectiveness.
- Price Analysis: Compared pricing strategies with competitors.
Key Issues Identified
- Lack of awareness for the new product line.
- Listings were not optimized for high-traffic keywords.
- Marketing strategies were not effectively reaching target audiences.
The Strategy Behind a Successful Launch
We implemented the following action steps:
- Pre-launch Campaigns: Developed buzz through social media teasers and email marketing.
- Influencer Partnerships: Collaborated with eco-conscious influencers to promote the products.
- Optimized Product Listings: Created compelling descriptions and high-quality images.
Results
- Achieved 1,200 units sold in the first month post-launch, exceeding initial projections.
- Increased product visibility, ranking on the first page for relevant keywords within two months.
- Enhanced brand awareness through influencer collaborations, leading to a 35% increase in social media engagement.
Meeting with Bilal Akhtar
Personally connect with us to discuss your business growth opportunities.