Revitalizing a Kitchen Gadget Brand
Background
A kitchen gadget brand faced declining sales post-holiday season, dropping from $50,000 in December to $30,000 in January. They sought our expertise to regain momentum and improve their Amazon performance.
Our Comprehensive Audit
We conducted a thorough account audit focusing on key areas to boost revenue:
- Listing Audit: Evaluated product titles, descriptions, and images for optimization.
- PPC Audit: Analyzed existing advertising campaigns for performance and budget allocation.
- Price Analysis: Reviewed pricing strategies against competitors.
Key Issues Identified
- Listings lacked highly relevant, high-volume keywords necessary for ranking and driving qualified traffic.
- Keyword placement in product listings needed improvement for higher rankings.
- PPC campaigns required restructuring for optimal performance.
- Campaigns lacked proper budget distribution.
- Ad placements needed adjustment for optimal performance and reduced ACOS.
The Strategy Behind Doubling Revenue in Just One Month
After analyzing performance metrics and evaluating campaign structures, we developed a strategic plan and implemented the following action steps:
- Effective Keyword Research and Listing Optimization: Conducted extensive keyword research to identify profitable search terms.
- Optimized Product Listings: Strategically placed keywords in titles, bullet points, and descriptions to enhance visibility.
- Integrated Relevant Search Terms: Boosted organic visibility by incorporating high-traffic keywords.
Results
- Achieved a 50% surge in revenue within one month, bringing sales back to $45,000.
- Reduced Average Total Advertising Cost of Sales (TACOS) from 30% to 25%.
- Increased organic order ratio from 20% to 40%.
- Attained Amazon’s Choice badge within 1 month.
Meeting with Bilal Akhtar
Personally connect with us to discuss your business growth opportunities.