Transforming Sales for a Home Decor Brand
Background
A home decor brand was facing challenges with low sales and high competition, with monthly sales stagnating at around $18,000. They sought our assistance to improve their Amazon performance.
Our Comprehensive Audit
We conducted a thorough audit focusing on:
- Listing Audit: Evaluated product titles and descriptions for optimization.
- PPC Audit: Analyzed advertising campaigns for performance.
- Price Analysis: Reviewed pricing strategies against competitors.
Key Issues Identified
- Listings lacked effective keyword integration for search visibility.
- PPC campaigns were not optimized for high-converting keywords.
- Customer engagement strategies were underutilized.
The Strategy Behind the Transformation
We implemented the following action steps:
- SEO and Keyword Research: Conducted extensive keyword research to identify high-traffic search terms.
- Enhanced Advertising: Launched targeted PPC campaigns to increase visibility.
- Customer Engagement: Developed strategies to encourage customer reviews and feedback.
Results
- Increased monthly sales from $20,000 to $35,000 within two months.
- Achieved a 50% reduction in ACOS.
- Enhanced organic search rankings, resulting in a 60% increase in organic traffic.
Meeting with Bilal Akhtar
Personally connect with us to discuss your business growth opportunities.